Aura Insure Provides Health Coverage Solutions As Millions Face Potential Medicaid Loss

DALLAS, TX - June 10, 2025 - Aura Insure today announced the launch of its Medicaid Alternative Coverage Platform in response to the U.S. House of Representatives passing a budget bill that includes $625 billion in Medicaid cuts. The legislation, which now heads to the Senate, could leave approximately 8.6 million Americans without health coverage according to Congressional Budget Office estimates.

The bill accelerates Medicaid work requirement implementation to the end of 2026 while allowing states to adopt these requirements sooner. With millions potentially losing coverage, Aura Insure's new program aims to help self-employed individuals, gig workers, and small business owners navigate affordable health insurance alternatives.

"When essential health programs face cuts of this magnitude, everyday Americans need straightforward solutions to protect themselves and their families," said Ericka Luddy, Founder and CEO of Aura Insure. "Our team is prepared to help those affected understand their options and find coverage that meets their needs without overwhelming complexity or cost."

The House-passed budget bill, which gained only Republican support, includes nearly $300 billion in Supplemental Nutrition Assistance Program (SNAP) reductions alongside the Medicaid cuts. States like Missouri and Wisconsin are expected to be particularly impacted, with Missouri's Medicaid-funded nursing homes facing increased closure risks and Wisconsin projecting $314 million in annual SNAP losses.

Aura Insure's Health Insurance Platform focuses on three key areas:

• Personalized health plan matching for those losing Medicaid eligibility

• Simplified enrollment assistance through marketplace and private options

• Cost comparison tools to identify the most affordable alternatives

"The rapid timeline proposed in this legislation gives people little time to adjust or even understand how they'll be affected," Luddy explained. "We're cutting through the confusion to provide clear guidance on health coverage options that many don't realize are available to them."

Critics of the budget bill argue its implementation schedule leaves insufficient time for program adjustments or proper notification of those affected. While substantial revisions are anticipated in the Senate, Aura Insure emphasizes the importance of preparation regardless of the final legislation.

For self-employed individuals and small business owners—groups that frequently face challenges navigating health insurance options—Aura Insure provides specialized guidance on marketplace plans, association health plans, and short-term coverage options that can serve as alternatives to Medicaid.

"Health coverage shouldn't be a luxury or a mystery," added Luddy. "Our mission has always been to help individuals find appropriate health insurance. This potential Medicaid reduction makes our work even more essential for those who may suddenly find themselves without coverage."

Founded in 2024, Aura Insure specializes in making health insurance accessible and understandable for self-employed individuals, gig workers, and small-to-medium businesses. The company offers comprehensive guidance on health, dental, vision, and life insurance options.

About Aura Insure:

Aura Insure, headquartered in Dallas, TX, helps individuals and small businesses find simple, affordable health insurance solutions. Founded by Ericka Luddy in 2024, the company specializes in making the complex insurance landscape navigable for self-employed individuals, gig workers, and small-to-medium businesses. Aura Insure offers guidance on health, dental, vision, and life insurance with the mission to make finding health plans simple. For more information, visit aura-insure.com.

Media Contact:

Ericka Luddy

Founder & CEO, Aura Insure

hello@aurainsure.com