Aura Insure Welcomes CMS Final Rule to Lower ACA Premiums — Confident in Delivering Savings to Customers

Dallas, TX — Aura Insure applauds today’s announcement by the Centers for Medicare & Medicaid Services (CMS) finalizing the “Marketplace Integrity and Affordability” rule, expected to reduce individual ACA premiums by ~5% on average and save up to $12 billion in 2026 by reducing improper enrollments.

Key Benefits for Consumers and the Market

• Lower premiums: A modest 5% decrease across the board on ACA marketplace plans.

• Stronger verification: Improved eligibility checks aimed at curbing fraud and ensuring taxpayer funds support eligible individuals.

• Market stability: Enhanced oversight and accountability promise stronger, more sustainable coverage networks .

“CMS’s final rule aligns perfectly with Aura Insure’s mission of making healthcare more affordable and transparent,” said Ericka Luddy, CEO of Aura Insure. “We’re ready to guide consumers through these changes, empowering them to access lower-cost, high-value coverage.”

How Aura Insure Supports Clients

1. Personalized plan reviews: Utilizing our proprietary tools, we will help clients identify the best plans benefiting from lower premiums.

2. Integrity-first enrollment: With a focus on ACA compliance, we ensure customers meet all eligibility requirements smoothly.

3. Ongoing savings optimization: We’ll proactively monitor eligibility and subsidy data, helping secure maximum savings year-round.

About Aura Insure

Aura Insure is a Dallas-based health insurance adviser dedicated to guiding individuals and families through the complexities of ACA coverage from open enrollment to year-round savings.

We combine transparency, technology, and expert advocacy to help clients access affordable, compliant health insurance.